The Online Copywriter’s Handbook Everything You Need to Know to Write Electronic Copy That Sells
The Online Copywriter’s Handbook Everything You Need to Know to Write Electronic Copy That Sells by Robert W. Bly is a comprehensive resource published by McGraw-Hill Education on February 20, 2003. This 336-page book is written in English and addresses the unique challenges of writing marketing copy for the web, distinguishing it from traditional print copywriting.
Readers will find practical guidance on the rules and attitudes specific to online writing, making it suitable for both beginners and experienced copywriters. The book covers essential fundamentals of effective copywriting while providing specific tips and common pitfalls to avoid in the digital landscape. With a focus on language arts and journalism, this edition serves as a valuable tool for anyone looking to enhance their online marketing efforts.
Official synopsis Publisher
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly’s The Online Copywriter’s Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
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