Comic Books Incorporated How the Business of Comics Became the Business of Hollywood
Comic Books Incorporated: How the Business of Comics Became the Business of Hollywood by Shawna Kidman, published by Univ of California Press on April 30, 2019, offers a detailed exploration of the evolution of the US comic book industry. This edition spans 328 pages and is presented in English. The book reframes the history of comic books through an industrial and transmedial lens, tracing their journey from a marginalized medium to a central component of mainstream film and television production.
Readers will find a comprehensive narrative that covers significant events in the comic book business, including market crashes, corporate takeovers, and shifts in distribution. The book examines the transformation of comics from their origins in the 1930s, when they were often dismissed as lowbrow entertainment, to their current status as a respected art form within Hollywood. Through this historical lens, Shawna Kidman highlights the intricate relationship between comics and the broader entertainment industry, addressing themes such as storytelling and the business aspects of media.
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Comic Books Incorporated tells the story of the US comic book business, reframing the history of the medium through an industrial and transmedial lens. Comic books wielded their influence from the margins and in-between spaces of the entertainment business for half a century before moving to the center of mainstream film and television production. This extraordinary history begins at the medium’s origin in the 1930s, when comics were a reviled, disorganized, and lowbrow mass medium, and surveys critical moments along the way—market crashes, corporate takeovers, upheavals in distribution, and financial transformations. Shawna Kidman concludes this revisionist history in the early 2000s, when Hollywood had fully incorporated comic book properties and strategies into its business models and transformed the medium into the heavily exploited, exceedingly corporate, and yet highly esteemed niche art form we know so well today.
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