Comic Books Incorporated How the Business of Comics Became the Business of Hollywood
Comic Books Incorporated: How the Business of Comics Became the Business of Hollywood by Shawna Kidman, published by Univ of California Press in April 2019, explores the evolution of the US comic book industry through an industrial and transmedial perspective. This edition, comprising 328 pages, examines how comic books transitioned from a marginalized medium to a central element in mainstream film and television production, tracing their history from the 1930s to the early 2000s.
Readers will find a detailed account of significant events that shaped the comic book landscape, including market crashes, corporate takeovers, and shifts in distribution. The book delves into the financial transformations that led to the integration of comic book properties into Hollywood’s business models, highlighting the medium’s journey from being viewed as lowbrow entertainment to becoming a respected art form. Topics such as media studies, storytelling, and the business aspects of comics are woven throughout, providing a comprehensive understanding of this cultural phenomenon.
Official synopsis Publisher
Comic Books Incorporated tells the story of the US comic book business, reframing the history of the medium through an industrial and transmedial lens. Comic books wielded their influence from the margins and in-between spaces of the entertainment business for half a century before moving to the center of mainstream film and television production. This extraordinary history begins at the medium’s origin in the 1930s, when comics were a reviled, disorganized, and lowbrow mass medium, and surveys critical moments along the way—market crashes, corporate takeovers, upheavals in distribution, and financial transformations. Shawna Kidman concludes this revisionist history in the early 2000s, when Hollywood had fully incorporated comic book properties and strategies into its business models and transformed the medium into the heavily exploited, exceedingly corporate, and yet highly esteemed niche art form we know so well today.
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