What is Electricity? and where Does it Go when it Leaves the Toaster?
What is Electricity? and where Does it Go when it Leaves the Toaster? by Ed Kramer is a unique exploration of the electric power industry, published by Ejkramer Consulting LLC in April 2022. This 42-page book, written in English, delves into the author’s experiences during the early 1990s when the electric power industry underwent significant changes due to deregulation. Through a blend of humor and insight, Kramer recounts his journey as a marketing manager for the Tennessee Valley Authority, highlighting the challenges and creative ideas that emerged in response to a rapidly evolving landscape.
Readers will find a narrative that combines elements of art, comics, and graphic novels, offering a humorous take on the complexities of electricity and marketing. The book introduces “Eddie Current, the Ambassador of POWER,” a character created to engage customers in a new era of competition. As Kramer reflects on his time with the TVA, he presents a story that not only informs but also entertains, making it accessible to a wide audience interested in the intersection of humor and the electric power sector.
Official synopsis Publisher
It was the early-1990’s, and Ronald Regan had just deregulated the electric power industry. I was bored.
With deregulation, the TVA, (Tennessee Valley Authority), which had once monopolized the generation and distribution of electricity, suddenly found itself on an alien playing field, rife with looming competition and desperately in need of a real marketing manager, no, an entire marketing department and mission. Now they had to woo their 160+ power distributors and directly-served industrial customers in a seven state area, or risk loosing their business. In dire need of a marketing manager, they hired me.
One early campaign idea I came up with was “You need it, We got it,” and my second brainstorm, “Where else can you go?” was catchy and to the point, but both fell on deaf ears. TVA is an government agency, and obviously, there was no room for silly campaigns. Time to get serious. We needed a theme and a spoke-person.
I created “Eddie Current, the Ambassador of POWER,” who was an electrifying success, and set off to sell, sell, sell on their clearly stated mission. But in my during windshield time covering the vast TVA territory, my mind wandered as it is often prone to do. This is how the “What is Electricity” story came to be.
FAQ
What is “What is Electricity? and where Does it Go when it Leaves the Toaster?” about?
Who is the author of “What is Electricity? and where Does it Go when it Leaves the Toaster?”?
When was “What is Electricity? and where Does it Go when it Leaves the Toaster?” published?
What is the ISBN for “What is Electricity? and where Does it Go when it Leaves the Toaster?”?
What are the book details (language, pages, edition)?
