We Called Him Superman Leveraging Black Excellence and Entrepreneurship to Create Legacy

We Called Him Superman!” is a biographicalbook that chronicles the life and achievements ofJoseph Singleton, a remarkable entrepreneur in thedry-cleaning industry. Born on June 6, 1930, Josephstood out among his three brothers due to hisexceptional passion and drive.The book begins by delving into Joseph’s earlypractical life, where he envisioned and successfullyestablished a dry-cleaning business for his family. Withdetermination and without relying on bank loans,Joseph and his wife opened their third dry-cleaningoutlet, located at 3475 Mt. Elliot in Preston, Detroit,Michigan, on August 12, 1959. He named his chain “TheHome of Singletons Cleaners,” Joseph laid thefoundation for a legacy of black excellence andentrepreneurship.Along his journey, Joseph faced personalchallenges, including the dissolution of his marriage.However, his former wife allowed him the freedom to pursue his passions fully because he was her true loveand she was the first fan he ever had. Joseph’sentrepreneurial spirit and dedication were fueled bythe success of a commercial that garnered significantattention with its catchy slogan, “You down, you down,but your sleeves are not down.” This slogan becamewidely recognized and associated with his dry-cleaningbusiness, resonating with households across thecommunity.As time passed, Joseph expanded his flourishingdry-cleaning outlets, transforming them into aprofitable enterprise. He became a true businesssuccess story, earning him the well-deserved title of”King of Cleaners.” His commitment to excellence,innovation, and providing outstanding servicecontributed to his remarkable achievements within theindustry.However, Joseph’s journey came to an end onJune 11, 2013, when he passed away. Nevertheless, hislegacy as an exceptional entrepreneur, a trailblazer inthe dry-cleaning industry, and a symbol of blackExcellence continues to inspire and be remembered bythose who knew him.”We Called Him Superman!” offers readers acaptivating account of Joseph Singleton’s life,highlighting his entrepreneurial spirit, determination,and unwavering commitment to success. Through hisstory, the book sheds light on the power ofperseverance, the importance of hard work, and thethe lasting impact of an individual’s legacy on theircommunity.