The Long Game A Playbook of the World’s Most Enduring Companies

The Long Game: A Playbook of the World’s Most Enduring Companies by Eric Becker, published by Rodin Books on October 14, 2025, is a comprehensive guide that explores the strategies employed by companies that have successfully navigated challenges over the past century. This 184-page book is written in English and provides insights into why many new businesses fail while a select few thrive for generations. Becker draws on his extensive experience as an investor and leader in private equity to present a framework for future-proofing businesses in an ever-changing landscape.
Readers will find a detailed examination of the key plays that have allowed certain companies to endure and adapt in the face of competition, economic downturns, and other crises. Through a combination of research and interviews with industry leaders, Becker highlights the pivotal decisions that have shaped successful enterprises. The Long Game serves as a resource for entrepreneurs and business leaders looking to understand the principles of longevity and resilience in business development and management.
Official synopsis Publisher
In the next decade, nearly 70 percent of U.S. new businesses will fail . . . Why?
Competition. Stock market downturns. Geopolitical crisis. Poor planning. Millions of companies struggle to make it past one year, but how do the rare few manage to endure one hundred years? And is it still even possible to future-proof your business?
The answer is yes. This playbook, developed by Eric Becker, will show you how it’s done.
As an investor, board member, CEO and founder, Eric has become a global leader in private equity and wealth management and successfully played key roles in over one hundred companies in his career. He has also guided some of the world’s most powerful entrepreneurs and ultra-high net worth families.
By leveraging his own success and lessons he’s learned in board rooms of billion-dollar start-ups and iconic legacy brands, Eric has developed the key plays that he believes can fortify a business to thrive.
The Long Game highlights a curated collection of companies that have defied the odds and thrived for over a century. Through meticulous research and in-depth interviews with CEOs, historians, and key decision makers, this book delves into the pivotal strategies and decisions that enabled them to adapt and remain competitive on a global stage.
Eric’s playbook passes forward the legacy of those who have figured it out, helping founders shape the future.
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