The Goal A Business Graphic Novel
The Goal: A Business Graphic Novel by Eliyahu M. Goldratt, published by Taylor & Francis Group on December 13, 2017, is a 129-page graphic novel that presents an engaging approach to business concepts. The story follows Alex Rogo, a plant manager facing the imminent closure of his factory unless he can improve its performance within 90 days. Through a chance encounter with Jonah, a former professor, Alex learns to challenge conventional thinking and identify the root problems affecting his plant.
This edition offers a visual and accessible introduction to the Theory of Constraints, a key concept explored in the original business novel. Readers will find a blend of storytelling and illustrations that elucidate decision-making and problem-solving strategies relevant to business and economics. The narrative emphasizes themes such as organizational behavior and strategic planning, making it a valuable resource for those interested in enhancing their understanding of effective management practices.
Official synopsis Publisher
Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn’t improve the plant’s performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done. As Alex identifies the plant’s problems and works with his team to find solutions, the reader gains an understanding of the fundamental concepts behind the Theory of Constraints.
Visual and fun to read, The Goal: A Business Graphic Novel offers an accessible introduction to the Theory of Constraints concepts presented in The Goal, the business novel on which it was based.
The Goal is widely considered to be one of the most influential business books of all time. A bestseller since it was first published in 1984, the business novel has sold over 7 million copies, been translated into 32 languages and is taught in colleges, universities, and business schools around the world. Named to Time magazine’s list of the 25 Most Influential Business Management Books, it is frequently cited by executives as a favorite or must-read title.
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