Sunday Drives Nostalgic Reminiscing with the Best of Burma-Shave
Sunday Drives Nostalgic Reminiscing with the Best of Burma-Shave by Michael Larson, published by iUniverse in 2006, offers a unique look into the advertising phenomenon of Burma-Shave. This 120-page book explores the creative marketing strategy employed by Allen Odell during the 1950s, which involved a series of sequential signs designed to promote the shaving cream. Each sign featured a line of verse, culminating in a final sign that displayed the brand name, capturing the attention of travelers across the United States.
Readers will find a collection of over 600 whimsical rhymes that not only served as advertisements but also became a cherished part of American culture. The book reflects on the nostalgia associated with these clever jingles, which many remember fondly from their Sunday drives. With themes encompassing advertising, humor, and travel, this edition invites readers to reminisce about a bygone era while appreciating the creativity that defined Burma-Shave’s unique approach to marketing.
Official synopsis Publisher
The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.
To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.
Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.
In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.
Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of use who fondly remember them from our Sunday drives.
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