Sport Fans The Psychology and Social Impact of Fandom
Sport Fans: The Psychology and Social Impact of Fandom by Daniel L. Wann, published by Taylor & Francis Group in 2025, is a comprehensive exploration of the psychological and social dimensions of sports fandom. This third edition spans 354 pages and delves into the affective, behavioral, and cognitive reactions of fans, aiming to understand how sports influence both individual experiences and broader societal contexts.
Readers will find an in-depth examination of various aspects of fandom, including demographic and personality traits of fans, the sense of belonging that fandom can foster, and the evolving landscape of sport consumption. The book incorporates research from multiple disciplines such as psychology, sociology, and marketing, and introduces new chapters on rivalry between fandoms and the needs fulfilled by fandom. Additionally, it expands on topics like the emotional responses of fans to athletes and the role of fandom in social change, making it a valuable resource for those interested in the intersections of sports, psychology, and culture.
Official synopsis Publisher
Sports, and the fans that follow them, are everywhere. The third edition of Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole.
Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as the pervasiveness of sport fandom in society; common demographic and personality characteristics of fans; how fandom can provide a sense of belonging, of uniqueness, and of meaning in life; the process of becoming a sport fan; sport fan consumption; and the future of sport and the fan experience. Thoroughly updated throughout, this new edition includes:
- New chapters on rivalry between fandoms, and needs met by fandom
- Increased coverage of fandom for women’s sports and fans
- Additional sections on how fans react to the emotions of athletes, sport fandom as a platform for social change, attachments to specific sports, spectators at youth sporting events, and local versus nonlocal sports
- Expanded coverage of research on other targets of identification and what we can learn from this about sport fandom
Expertly combining a rigorous level of empirical research and theory in an engaging, accessible format, Sport Fans remains the essential text on sport fan behavior.
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