Small Giants Companies That Choose to be Great Instead of Big
Small Giants: Companies That Choose to be Great Instead of Big by Bo Burlingham, published by Penguin Adult on June 7, 2007, offers an insightful exploration into the philosophy of business success. This edition spans 232 pages and is presented in English. The book delves into the experiences of fourteen privately held companies that have opted for a path focused on excellence rather than mere expansion, highlighting their unique approaches to achieving business goals.
Readers will discover how these companies, ranging from a brewery to a record label, prioritize creating a stimulating work environment, delivering exceptional customer service, and contributing positively to their communities. Burlingham examines the distinctive qualities that set these organizations apart and poses critical questions about their strategies. This work serves as a motivational guide for entrepreneurs seeking to redefine success and consider alternative paths for their businesses.
Official synopsis Publisher
It’s widely accepted in business that great companies grow their revenues and profits year after year – but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success.
These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals – being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities.
But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.
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