Reading Comics Language, Culture, and the Concept of the Superhero in Comic Books
Reading Comics: Language, Culture, and the Concept of the Superhero in Comic Books by Mila Bongco, published by Routledge on April 4, 2014, offers a comprehensive examination of comic books as a distinct genre and art form. This 238-page study delves into the medium’s definition, language, readership, genre conventions, and marketing strategies, highlighting how these elements have maintained comics’ place within popular culture.
Readers will find an in-depth analysis that addresses critical issues surrounding comics, which have often been overlooked in previous studies focused on mass media’s societal influence. By investigating the formal and structural aspects of comics and the unique reading processes they entail, this work contributes significantly to the literature on the subject. The study also includes a revised preface, bibliography, and index, enhancing its academic rigor and accessibility for those interested in the history and evolution of comic books.
Official synopsis Publisher
This study explores how the definition of the medium, as well as its language, readership, genre conventions, and marketing and distribution strategies, have kept comic books within the realm of popular culture. Since comics have been studied mostly in relation to mass media and its influence on society, there is a void in the analysis of the critical issues related to comics as a distinct genre and art form. By focusing on comics as narratives and investigating their formal and structural aspects, as well as the unique reading process they demand, this study presents a unique contribution to the current literature on comics, and helps clarify concepts and definitions useful in studying the medium. (Ph.D. dissertation, University of Alberta, 1995; revised with new preface, bibliography, and index)
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