Power Play Tesla, Elon Musk, and the Bet of the Century
Power Play: Tesla, Elon Musk, and the Bet of the Century by Tim Higgins offers an in-depth exploration of Tesla’s journey to becoming a leading force in the automotive industry. Published by Knopf Doubleday Publishing Group on August 30, 2022, this 400-page book is presented in English and provides a detailed account of the challenges faced by Elon Musk and his team as they aimed to revolutionize car manufacturing. The narrative captures the complexities of building a company that would eventually be valued at $1 trillion, highlighting the risks and pressures encountered along the way.
Readers will find a thorough examination of the dynamics within Tesla, including the innovative strategies employed by Musk and his engineers to create a vehicle that stands out in a competitive market. The book delves into the tumultuous fifteen-year history of the company, marked by setbacks, rivalries, and public scrutiny. Through Higgins’ reporting, the story unfolds as a testament to the resilience and determination of those involved in this ambitious venture, making it a significant contribution to the discourse on business, technology, and the automotive industry.
Official synopsis Publisher
A WALL STREET JOURNAL BUSINESS BESTSELLER • The riveting inside story of Elon Musk and Tesla’s bid to build the world’s greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins.
“A deeply reported and business-savvy chronicle of Tesla’s wild ride.” —Walter Isaacson, New York Times Book Review
Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world.
But Tesla’s success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals—pressured by investors, hobbled by whistleblowers. Musk often found himself in the public’s crosshairs, threatening to bring down the company he had helped build.
Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds—and changed the future.
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