Popular Art Deco Depression Era Style and Design
“Popular Art Deco Depression Era Style and Design” by Robert Heide, published by Abbeville Press in 1991, offers a comprehensive exploration of the Art Deco movement as it evolved during the 1920s and 1930s, and its resurgence in later decades. This first edition spans 228 pages and is presented in English, examining how the term Art Deco has expanded to include a wider array of objects, graphics, and furnishings that reflect the changing perceptions of early modernist mass-produced artifacts.
Readers will find a detailed discussion on the transition of these items from being labeled as “kitsch” to being appreciated in the marketplace. The book delves into the concept of “dime-store Deco,” which distinguishes the mass-produced, Art Deco-influenced artifacts of the Depression era from their limited-production European counterparts. Through this lens, the work highlights the design and architectural trends that catered to consumers seeking to embrace a hopeful vision of the future amidst challenging times.
Official synopsis Publisher
In recent years the term Art Deco has come to include a much broader range of objects, graphics, and furnishings than when it first caught America’s attention in the 1920s and 1930s, and then again from the 1960s onward. Early modernist mass-produced artifacts that not too long ago were regarded as “kitsch” are now seen from a more favorable perspective, and many of these items have moved into higher-priced categories in the marketplace. In the 1980s, the catchall phrase “dime-store Deco” came into use to differentiate these Depression-era, mass-produced, Art Deco-influenced artifacts from the original, limited-production French and European Art Deco of the 1920s. In this book, the term is meant to encompass those popular Modern and streamlined items designed and manufactured for the millions of consumers eager to embrace the “world of tomorrow” as a way of dealing with the depressing present.–From publisher description.
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