Opening Weekend An Insider’s Look at Marketing Hollywood’s Hits and Flops
Opening Weekend: An Insider’s Look at Marketing Hollywood’s Hits and Flops by Jim Fredrick, published by University Press of Mississippi in 2024, offers a detailed exploration of the film marketing industry. This 369-page book presents Fredrick’s firsthand experiences and insights gained over a thirty-five-year career, including his roles at major studios such as Warner Bros. and Sony Screen Gems. Through behind-the-scenes anecdotes, the author recounts his journey from trailer editor to marketing executive, shedding light on the strategies that shape the promotion of both successful films and notable flops.
Readers will find a comprehensive examination of the complexities involved in film distribution and marketing, as Fredrick delves into the relationships with studio executives, actors, and directors. The book covers a range of topics within the performing arts and business sectors, providing an insider’s perspective on how movies are crafted and marketed to audiences. With its focus on the intricacies of the film industry, Opening Weekend serves as an informative resource for those interested in the intersection of entertainment and marketing.
Official synopsis Publisher
In a world where movie marketers are the stars of the story, Opening Weekend: An Insider’s Look at Marketing Hollywood’s Hits and Flops recounts Jim Fredrick’s journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.
After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice president of creative advertising at Warner Bros.; and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing.
Across a span of thirty-five years, Fredrick’s roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise, to commercial failures like The Adventures of Pluto Nash and Fired Up! Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
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