New Business Ventures And The Entrepreneur
New Business Ventures and the Entrepreneur by Michael Roberts is a comprehensive guide published by McGraw-Hill Companies, Incorporated on June 21, 2006. This sixth edition spans 708 pages and is presented in English. The book is designed to assist aspiring entrepreneurs in navigating the complexities of starting and managing new ventures, addressing the various stages of entrepreneurship from conception to execution.
Readers will find that this edition emphasizes the managerial responsibilities that come with entrepreneurship, focusing on both product and people management. The text offers an innovative approach to teaching essential general management skills through the perspective of an entrepreneur. With a foundation based on a core course at Harvard Business School, this book aims to equip students with the necessary tools to succeed in the field of business and economics, particularly in entrepreneurship.
Official synopsis Publisher
Roberts’ New Business Ventures and the Entrepreneur, 6e stands out as a text designed to guide tomorrow’s entrepreneurs down the difficult road ahead. Specifically, the Roberts team addresses the entrepreneur before, during and after the decision to create a new venture. Entrepreneurs need to realize that they are assuming a managerial role- both in a product and people sense. New Business Ventures, 6e will leave students with the skills needed to grasp and implement the general managerial responsibilities required to be a successful entrepreneur. The text provides an innovative approach to teaching the core general management skills via the lens of the entrepreneur. The course upon which this book I based is now the new core required course in general management at Harvard Business School.
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