Never Give Up! Life Lessons of a Successful Entrepreneur
Never Give Up! Life Lessons of a Successful Entrepreneur by Brian Cunningham, published by iUniverse in June 2008, offers insights from the author’s extensive experience in the business world. Spanning 176 pages, this book details Cunningham’s journey as he navigated the challenges of entrepreneurship, sharing the lessons learned from his mistakes and successes. He emphasizes the importance of persistence and adaptability in building a rewarding business career.
In this edition, readers will find practical advice on various essential topics for entrepreneurs, including formulating a business plan, securing funding, and managing mergers. Cunningham’s narrative is grounded in his personal experiences, providing a realistic perspective on the complexities of starting and growing a business. The book aims to inspire and guide aspiring entrepreneurs, illustrating that success is attainable through hard work and determination.
Official synopsis Publisher
Successful entrepreneur Brian T. Cunningham admits he made 98 percent of the mistakes a new entrepreneur does. But in Never Give Up! Cunningham shows how he persisted, learned, survived, and thrived, and he can lead you, too, toward a rewarding business career.
In 1965, he cofounded Electronic Sales Associates (ESA), an organization that specialized in high-speed computer printers, tape drives, minicomputers, and digital data acquisition systems. Four years later, Cunningham became CEO of Computer Entry Systems (CES), an outgrowth of ESA. Marketing products to improve the data entry process, CES grew over twenty years from a few founders to a profitable company located on four continents and competitive with the likes of IBM, NCR, and Burroughs.
Never Give Up! discusses a variety of business topics an entrepreneur must consider, including:
- Formulating a business plan
- Establishing a board of directors
- Securing funding
- Becoming and running a public company
- Handling mergers
Gleaned from personal experiences, the life lessons in this book detail the reality of creating and growing a business and illustrate how success is achieved through hard work and determination. Inspirational in nature, Never Give Up! provides pointers and advice to stimulate successful entrepreneurs on their journey.
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