Moimoi—Look at Me! (Board Book for Toddlers, Baby Board Book, Ages 0-2) A High Contrast Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby
Moimoi—Look at Me! by Kazuo Hiraki is a high-contrast board book designed for toddlers and babies aged 0-2, published by The Experiment on April 6, 2021. This 24-page book features playful moimoi characters with bold stripes and bright eyes, specifically crafted to capture the attention of young children. The design is based on research from the University of Tokyo “Baby Lab,” demonstrating its effectiveness in engaging infants.
In this book, readers will discover vibrant colors and sounds that aim to soothe crying babies. The moimoi characters can be animated through playful expressions, encouraging interaction as they dance, grow, and sing. With a focus on concepts such as colors and shapes, this board book provides an engaging experience for both parents and their little ones, making it a delightful addition to any child’s early reading journey.
Official synopsis Publisher
A playful high-contrast board book from the University of Tokyo “Baby Lab”—scientifically proven to hold baby’s attention
“Full of delicious colors and . . . real charm.”—The Wall Street Journal
What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books!
How do you say it? “Moi” (もい) is a fun nonsense word that rhymes with “koi.” You can change how you say it to match what the moimoi are doing—as they dance, grow, and even sing . . .
Where do they come from? At the University of Tokyo “Baby Lab,” Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too!
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