How to Speak Machine Laws of Design for a Digital Age

How to Speak Machine by John Maeda, published by Penguin Business in 2019, is a thought-provoking exploration of the principles that govern both current and future technologies. This 240-page book delves into the complexities of machines and algorithms, highlighting their exponential growth and the unpredictable consequences that can arise from their capabilities. Maeda, a prominent figure in technology and design, presents a framework aimed at helping product designers, business leaders, and policymakers navigate the evolving landscape of digital innovation.
In this edition, readers will find insights into the intersection of business and technology, as well as discussions on decision-making, problem-solving, and the implications of artificial intelligence. Maeda emphasizes the importance of understanding machine logic to harness technology effectively while avoiding potential pitfalls. By drawing on his diverse background in engineering, computer science, and design, he provides practical guidance for creating inclusive and impactful products in an increasingly complex digital age.
Official synopsis Publisher
John Maeda is one of the world’s preeminent thinkers on technology and design, and in How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future.
Machines are already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program’s size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft’s chatbot into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias.
How To Speak Machine provides a coherent framework for today’s product designers, business leaders and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products while avoiding the pitfalls inherent to the medium.
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