From Africa to 1,500 Kroger Stores
From Africa to 1,500 Kroger Stores by Manny Addo, published by River Grove Books in 2024, is a memoir that chronicles the author’s journey from Ghana to establishing a successful business in the United States. This edition, comprising 148 pages, is written in English and provides insights into the entrepreneurial spirit and the challenges faced by immigrants in the business landscape. Manny Addo shares his experiences and the pivotal moments that led to the creation of True Shea, a company that sources shea butter from Ghana for sale in Kroger stores across the country.
Readers will discover the significance of hard work, networking, and cultural understanding as they follow Manny’s path to success. The book emphasizes the importance of mentorship and community support in overcoming obstacles and achieving business goals. Through his narrative, Addo aims to inspire fellow entrepreneurs, particularly those from immigrant backgrounds, by sharing valuable lessons on navigating the complexities of the business world and the importance of giving back to the community.
Official synopsis Publisher
Entrepreneurs and immigrants alike-with hard work, you can orchestrate your success.
Manny Addo came to the United States from Ghana with a lot of skill, drive, and intellect. He also had a dream to start a business that he could make thrive. Upon meeting an African American Colleague, Manny realized his opportunity: shea butter sourced from Ghana and sold in the US. True Shea was born. Today, True Shea is sold in Kroger stores across the US.
Manny wouldn’t be where he is today without the guidance and support of family, friends, and mentors. A strong believer in giving back, Manny wrote From Africa to 1,500 Kroger Stores to help other entrepreneurs, especially immigrant entrepreneurs, learn from his experience. As you follow Manny’s entrepreneurial journey, you can learn the importance of networking, the art of hard work, how to navigate business challenges, and how to embrace cultural differences.
Manny Addo is the CEO of Cincinnati-based Natural Shea Care, a Black-owned, natural beauty care company with a mission of supporting and empowering the women of Ghana. He is also the CEO of Africa America Business Promotion, a company that promotes business between Africa and the United States. Manny holds an MBA in finance and marketing from Xavier University and a bachelor’s degree in social science and a diploma in education from the University of Cape Coast.
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