Entrepreneurial New Venture Skills
Entrepreneurial New Venture Skills by Robert N. Lussier is published by Routledge in 2014 and spans 464 pages. This third edition focuses on equipping students with essential entrepreneurial skills applicable in various business contexts, whether they aspire to be entrepreneurs or employees. The book emphasizes the entrepreneurial start-up process, guiding readers through the critical steps of selecting, planning, financing, and controlling new ventures.
Readers will find a range of skill development features, including profiles of small business owners and personal application exercises designed to help students relate the material to their own ventures or current businesses. The edition also includes global and domestic case studies, elevator pitch assignments, and business plan prompts, all aimed at enhancing practical understanding. With additional pedagogical tools such as review questions and a companion website, this resource supports both instructors and students in the field of entrepreneurship.
Official synopsis Publisher
As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all business contexts. This latest edition of Entrepreneurial New Venture Skills continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees.
Focusing on the entrepreneurial start-up process, the third edition of Entrepreneurial New Venture Skills takes the reader through the steps of selecting, planning, financing, and controlling the new venture. The authors cover multiple forms of new ventures, as well as ways to utilize entrepreneurial skills in other contexts, encouraging students to engage with the material and apply it to their lives in ways that make sense for them. Skill development features include:
- Entrepreneurial profiles of small business owners
- Personal applications for students to apply questions to their new venture or a current business
- Global and domestic cases
- Elevator pitch assignments, which put students in the venture capitalist position
- Application exercises and situations covering specific text concepts
- Business plan prompts to help students construct a business plan over the course of a semester
Featuring pedagogical tools like review questions and learning outcomes, and a full companion website that expands upon skill development and offers instructor resources, the third edition of Entrepreneurial New Venture Skills is the perfect resource for instructors and students of entrepreneurship.
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