BrandJitsu Move Your Brand from “Meh” to Memorable
BrandJitsu Move Your Brand from “Meh” to Memorable by Michael Dargie, published by Dundurn Press on April 29, 2025, is a comprehensive guide that emphasizes the importance of a brand as a living entity. This 272-page book explores how to effectively find, shape, and share your brand story with the world, highlighting the need for conscious management of your brand narrative. Dargie presents BrandJitsu as a practical approach to enhance your brand’s presence, ensuring it resonates with your target audience.
Readers will discover strategies to strengthen their brand, akin to building a muscle, allowing it to convey a meaningful and memorable story. The book focuses on aligning your brand’s core values and ensuring that your narrative is impactful and memorable. With insights into business culture, motivation, and strategic planning, BrandJitsu provides actionable techniques that can be quickly learned and implemented, making it a valuable resource for anyone looking to elevate their brand’s visibility and effectiveness.
Official synopsis Publisher
Your brand is the most important part of your business — it’s a living thing. Learn to find, shape, and share your brand story with the world.
Consider this: every individual and business tells a story to the world, and that story is their brand. It’s alive, constantly developing, experienced in real time by everyone around it. Now ask yourself, Are you consciously shaping and broadcasting that brand story? Is it under your diligent care and control, or is it running amok, causing chaos everywhere it goes? Or, perhaps even more tragic, is it sitting in a corner sulking, wondering why no one notices it?
BrandJitsu(tm) is a practical and effective way to strengthen your living brand, like a muscle, so that it tells the story you want it to tell — a meaningful and memorable tale that will not just attract the attention of your ideal customers but also the best employees, partners, and suppliers.
Mastering BrandJitsu(tm) won’t take years. It’s a skill that can be quickly learned and applied as soon as you finish reading this book. It teaches you to sharpen your focus, strategically align your brand’s DNA, and ensure your story is not just heard but felt, leaving a lasting impression on everyone it touches.
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