University of Alabama Supply Store Student Center

I’ve never had a poor experience with the UA Supe Store. Online ordering is easy to completely, communication is prompt, and deliveries are made timely. I’ve obtained everything that I needed as an online student from the Supe Store and I would highly recommend to students, alumni, and any UA fan looking for some awesome merchandise.

I was in Tuscaloosa for my daughter’s sorority Parent’s Weekend festivities, and wanted to pick up another shirt for the Tri Delta event at Druid City Social. I was impressed with the simplicity and efficiency perusing inventory and ordering a Bama polo online for same day pick up at the campus store. It was a super easy process and then we browsed the vast array of great logo apparel while at the store. We ended up purchasing a few more items while there. Thanks for a top shelf Roll Tide experience!

Loved the Supe Store as a student, still love it as an alum! I’ve placed multiple orders this fall (2025) and not only is the shipping reasonably priced and lightning fast, but when I needed to make a return, the customer service was top-notch and the refund was processed quickly. I currently live in Arizona, so the shipping speed is particularly impressive. Roll Tide, indeed.

I placed an online order for shipping, and there was an issue with billing. I contacted them and they fixed it quickly. Shipped fast, and everything made it to my house perfectly!

This is the official University of Alabama book and merchandise store. It has a great location, across the street from sorority row, a block from Bryant-Denny Stadium, and has an unbelievable selection of Alabama merchandise. If you’re looking for the best Bama merchandise, be sure to stop in here. They also are next door to a large Starbucks location.