Believe The Untold Story Behind Ted Lasso, the Show That Kicked Its Way into Our Hearts

Believe: The Untold Story Behind Ted Lasso, the Show That Kicked Its Way into Our Hearts by Jeremy Egner is a comprehensive exploration of the beloved television series. Published by Penguin on November 12, 2024, this 368-page book delves into the origins and impact of Ted Lasso, which first aired in 2020. Egner, an entertainment journalist and fan of the show, provides insights through interviews with key cast members and creators, capturing the journey from a simple ad concept to a pop-culture phenomenon.
Readers will find a detailed account of the show’s creation, including the initial pitch to Apple executives and the collaborative efforts in the writers’ room. The narrative highlights the international casting process and the memorable locations that brought the series to life. With a focus on themes of teamwork and decency, Believe reflects on how the show resonates in today’s world, emphasizing the power of positivity amidst challenging times. This edition is presented in English and offers a thoughtful look at the intersection of humor, entertainment, and pop culture.
Official synopsis Publisher
From The New York Times’s Jeremy Egner, the definitive book on Ted Lasso.
When Ted Lasso first aired in 2020, nobody—including those who had worked on it—knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustachioed “nice guy” would be received. Eleven Emmys and one Peabody Award later, it’s safe to say that the show’s status as a pop-culture phenomenon is secure.
In Believe, entertainment journalist and Ted Lasso fan Jeremy Egner traces the show’s creation and legacy through the words of the people at its center. Drawing on dozens of interviews from key cast, creators, and more, Believe takes readers from the first, silly NBC Premier League commercial to the pitch to Apple executives, then into the show’s writers’ room, through the brilliant international casting, and on to the unforgettable set and locations of the show itself.
Brimming with careful reporting and written to match the show’s heart and humor, Believe tells a story of teamwork, of hidden talent, of a group of friends looking around at the world’s increasingly nasty discourse and deciding that maybe simple decency still has the power to bring us together—a story about what happens when you dare to believe.
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