Amazing Decisions The Illustrated Guide to Improving Business Deals and Family Meals

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the authors groundbreaking research in behavioral economics, neuroscience, and psychology.

The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective – informed by behavioral economics, neuroscience, and psychology – comes alive in the graphic form. The illustrator Matt R. Trowers playful and expressive artwork captures the lessons of Arielys groundbreaking research as they explore the essential question: How can we make better decisions?

Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping – and often contradictory – sets of norms: social norms and market norms. These norms inform our thinking in ways we often dont notice, just as Adam is shadowed by the “market fairy – and the “social fairy, – each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.